Advertising Information & Costs

• Extend the life of your ad
• Target ad content to specific articles

Optimizing Ad Longevity

To optimize their effective life in Reconstructive Review, advertisements are included when articles are published and indexed for search in Abstract, PDF and HTML views. Advertisements are also included in the full-volume PDF. All full-volumes and articles (with the advertisements) are archived and available indefinitely on Reconstructive Review extending the useful life of advertisements for years.

Targeting Ads to Articles

At Reconstructive Review advertisers receive an updated list of articles that have been (and will be) published (example list is on the back). The list shows each article's title, date of publication, and number of abstract and galley (PDF and HTML) views. Advertisers will also receive email updates as new articles are accepted for publication. This allows advertisers to decide which articles to advertise in and the ability to target their ad content to specific articles.

Circulation and Article Views

The article with the most views was seen 29,001 times since it was published in late in 2014. Reconstructive Review is generating thousands of views for a majority of articles published.

• Reconstructive Review was created in strategic alliance with the International Congress for Joint Reconstruction (ICJR). Published issues are posted on the ICJR website making them available to their 10,000+ registered members.
• Our growing mailing list means the publication email alerts are sent to 2,000+ subscribers.
• Links to the Journal are also available on the websites of the Asia Pacific Arthroplasty Society (APAS), California Orthopaedic Association, and Joint Implant Surgery and Research Foundation.

Market Served

Orthopaedic surgeons, residents, osteopaths (70% clinicians, 30% industry personnel).

Ad Placement, Specs & Costs

Advertisements are placed within article abstracts, PDF and HTML views, as well as the full-volume PDF. All ads come in full color with outbound links (example: https://doi.org/10.15438/rr.7.4.198).

Cost are for one year.

Article Abstract Specs
File formats: JPG, GIF, PNG (must be at least 72 dpi). Sizes shown width by height.
Small Banner 600 x 100 pixels, $250
Medium Banner 600 x 200 pixels, $500
Large Banner 600 x 400 pixels, $750

Article HTML Specs
File formats: JPG, GIF, PNG (must be at least 72 dpi). Sizes shown width by height.
Small Banner 800 x 100 pixels, $250
Medium Banner 800 x 200 pixels, $500
Large Banner 800 x 400 pixels, $750

Article & Full-Volume PDF Specs
File formats: PDF, TIF, JPG (images must be at least 300 dpi)
Full Page 7.25" x 9.25" (no bleeds), $1000
Half Page Horizontal 7.25" x 4.25", $500
Half Page Vertical 3.5" x 9.25", $500
Quarter Page 3.5" x 4.75", $250

Questions

Please send to David Faroo
JISRF
46 Chagrin Shopping Plaza, #117
Chagrin Falls, Ohio 44022

Or email media@jisrf.org

Example List for Advertisers

At Reconstructive Review advertisers receive an updated list of articles that have been (and will be) published, below is an example. With this information advertisers decide which article (over 160 titles) to target and what article view will provide the best exposure.

Title	Date Published	Abstract Views	Total Galley Views	PDF	HTML
Incision Length in Small Incision Total Knee Arthroplasty: How Long of an Incision Is Needed?	5/3/15	623	16221	561	15660
Diagnosing and Treating Popliteal Tendinopathy After Total Knee Arthroplasty	4/17/17	708	15001	251	14750
Osteoarthritis or Osteoarthrosis: Commentary on Misuse of Terms	4/17/17	852	11249	269	10980
SuperPATH® Minimally Invasive Total Hip Arthroplasty - An Australian Experience	7/15/16	3971	9370	6328	3042
Patient Specific Component Alignment in Total Hip Arthroplasty	12/30/16	1577	8393	666	7727

JISRF/Reconstructive Review Advertising Policies

Reconstructive Review accepts advertising for the journal, its website, and email publication alerts. Acceptable ads are relevant to the orthopaedic industry, specifically reconstructive arthroplasty. The appearance of advertising does not indicate or imply endorsement of the advertised company or product, nor is advertising ever allowed to influence editorial content. For more information on advertising in Reconstructive Review please email media@jisrf.org.

Advertising Acceptance

1. Reconstructive Review has the right to refuse any advertisement that, in its sole discretion, is incompatible with its mission or inconsistent with the values of members, the publication/web site or the organization as a whole, and to stop accepting any advertisement previously accepted. Ads are subject to review by the Editor-in-Chief and the Managing Editor.
2. Advertisements new to Reconstructive Review may require pre-approval before they can appear.
3. Advertisers may be required to submit supporting documentation to substantiate claims. For products not regulated by the FDA or other government agency, technical and/or scientific documentation may be required.
4. Ads for products not approved by the FDA that make any kind of health claims must carry the following disclaimer: "These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease."
5. While Reconstructive Review welcomes and encourages information-rich advertising, advertisements, advertising icons and advertiser logos must be clearly distinguishable from editorial content and may require special labeling to distinguish them as such.
6. In Reconstructive Review the intentional placement of advertising adjacent to articles discussing the company or product that is the subject of the ad is prohibited.
7. The full rules for any market research or promotion associated with an advertisement must be displayed in the ad or available via a prominent link.
8. The following online advertising formats are prohibited:

• Pop-ups and floating ads.
• Advertisements that collect personally identifiable information from visitors without their knowledge or permission.
• Ads that extend across or down the page without the visitor having clicked or rolled-over the ad.
• Ads that send visitors to another site without the visitor having clicked the ad.

Reconstructive Review's published advertising policies are not exhaustive and are subject to change at any time without notice.

About JISRF

Reconstructive Review is the official journal of the Joint Implant Surgery & Research Foundation. JISRF specializes in clinical and surgical orthopedic study groups, and product development for the advancement of total hip, knee, and shoulder surgery. The Foundation has a long rich history in the area of total hip, total knee, patella-femoral and total shoulder reconstructive surgery.

Founded in 1971 by Professor Charles O. Bechtol, MD, JISRF's mission has remained the same - to operate for scientific purposes by conducting research into the continuous improvements of medical and surgical methods and materials, with the ultimate goal of preserving and restoring the joints of the human body and associated structures which are threatened or impaired by defects, lesions, or diseases.

For more information about JISRF please visit our website at jisrf.org.